This article covers how to add new users, assign roles, and manage or deactivate existing users on the GiddyUp Platform. There is no limit to the number of users you can add to your account.
Adding New Users
Navigate to the Users section of the GiddyUp Platform to manage your team.
You'll need the following details to add a new user:
First Name
Last Name
Email Address
Phone Number
User Roll
When ready:
Click Add User
Fill in the required details
Select a User Role — Admin, Analyst, or Customer Support
Click Create User & Invite
The new user will receive an email with their login credentials
Assigning Roles
Once a user is added, you can update their role from the same Users screen using the role dropdown. The three available roles are:
Brand Admin
Brand Analyst
Brand Customer Support
For a full breakdown of what each role can access, see:
Updating Permissions and Deactivating Users
To update or deactivate a user, click the arrow on the right-hand side of the screen next to the user you want to manage and select the appropriate action.
You can view all users across three tabs:
Active Users
Inactive Users
Invited Users
Granting Access to a New Product or Brand
Product and brand access is managed by the GiddyUp team and cannot be updated directly by brands. If you need a user to be granted access to a new product or brand (e.g., Illo), please reach out to Platform Support and we'll make the update on your behalf.
Need Help?
For issues adding or managing users, contact Platform Support via the Support tab in the platform.




