When onboarding, you will need to identify which product type is most appropriate for your product.The following types and examples are provided for general guidance only and are not exhaustive. Product features, intended use, product claims, and regulatory definitions can vary widely. It is ultimately your responsibility as the brand owner to determine which type best fits your product based on product features and claims.
Physical Product (Non-Health Related)
This is the default type for all consumer products that are not intended to alter the body’s function or structure and do not make therapeutic or wellness claims.
Examples include:
Regular clothing, shapewear, or compression socks with no medical claims
Smartwatches marketed only for time, calls, or notifications (not health metrics)
Non-therapeutic wearables or fitness accessories (e.g., resistance bands, yoga mats)
Jewelry, bags, or accessories
Headphones, earbuds, or speakers
Kitchenware, utensils, or countertop appliances
Household gadgets (humidifiers, diffusers without health claims)
Phone chargers, stands, or screen cleaners
Shoes, insoles, or apparel that make comfort but not medical claims
Gaming controllers, keyboards, or productivity devices
Health & Wellness Product
This type includes any gadget or tool, whether electronic or mechanical, that is intended to diagnose, treat, prevent, or improve a health or wellness condition, or that makes performance or therapeutic claims. These may be regulated as medical devices or marketed as consumer wellness devices.
Examples include:
Red light or LED therapy masks
Laser or IPL hair-removal devices
Electric facial cleansing brushes or microcurrent toners
Massage guns, TENS or EMS units
Heated neck or back massagers
Smart posture correctors or muscle stimulators
Infrared saunas or sauna blankets
Air purifiers marketed for “healthier breathing”
Oral irrigators or sonic toothbrushes
Microdermabrasion or microneedling tools
Smart scales or blood-pressure monitors
Breathing trainers or lung-capacity exercisers
Nutraceutical Product
The “Nutraceutical” type covers products that are designed to be ingested, applied to the body, or otherwise claim to improve health, wellness, or appearance through a physiological or cosmetic effect. This includes dietary supplements, conventional foods and beverages, over-the-counter (OTC) drugs, topical creams or serums, and cosmetics.
Examples include:
Dietary supplements (vitamins, probiotics, nootropics, sleep aids)
Protein or meal-replacement powders
Collagen drinks or gummies
Detox teas or metabolism boosters
Pain-relief creams
Antifungal pens
Acne spot treatments
Whitening or brightening serums
Anti-aging creams
Hair-growth serums or scalp treatments and traditional hair care products
Sunscreens and SPF moisturizers
Whitening toothpaste or medicated mouthwash
CBD-infused lotions or ingestibles